Web 2.0 Platform

The Internet is evolving. Control of what’s published online is shifting from companies and web developers to everyday people like you and me. This is thanks to easy-to-use platforms that make posting and sharing information much simpler.

Most websites of the past just put information up and hoped people would jump and say “okay, I’ll buy!” Websites were focused on the company – not the user.

But customers want to get to know you, ask questions, perhaps get input from others, etc., all before making a buying decision. And a Web 2.0 platform helps you answer those needs. The website we create for you will offer opportunities for interacting with customers. (See Print, Email, Social Media Sharing)

No Special Software Needed! You don’t need special software to maintain or update a site built on a Web 2.0 platform. You can manage your site entirely through a browser anywhere you access the Internet. (A browser is the window you use to access the Internet.)

While some benefits of a Web 2.0 platform will be apparent right away, you’ll most certainly appreciate all that it makes possible down the road, too. And that’s part of making a smart investment now. Benefits include:

• Easy updating of information
• No special software required to maintain your website
• Easy sharing of information with interested visitors
• A site structure that helps your website show up in online searches
• Simple integration of additional features as desired

An important point to take away from this is that your website will be run entirely through an Internet browser. That means you don’t need special software to publish and update it. You can simply log in anywhere you can access the Internet and make your changes right then and there. Click a button and the changes will show up on your site instantly. (This can give you a wonderful content management system.)

Consider the alternative, before we had Web 2.0 sites that are more friendly for users like you and me. In the past, your website would be updated and managed through traditional design software like Dreamweaver. You’d probably make the changes on your desktop and then wait while you uploaded them when they were done. That is, if you learned how to use the complicated software program yourself! (The traditional software for managing web sites is complicated and best left to professional designers.) Programs that may be simpler to use, such as FrontPage, are known to create cluttered code that impairs your site’s performance. As a non-professional user, you wouldn’t even be aware of these issues until a knowledgeable web developer looked at your code! And hiring a professional to make every little change would quickly deplete your marketing budget.

The Internet is fast evolving toward letting people like you and me publish our own content online without the continuous help of a web developer, and websites built on Web 2.0 platforms are quickly becoming the norm. Alpaca farms that are still relying on old platforms are left at a disadvantage. Updates are costly, and users are limited in the ways they can interact with the site.

Next feature: Print, Email, Social Media Sharing

 

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