February 2009

Secrets of Marketing on the Web for Your Alpaca Business

With the evolution of the Web, you have more options than ever to get additional mileage from your marketing materials online. The best part is how much can be accomplished with no tech skills at all. Everything you need might be right under your nose! Read on for this issue's topics.

Knowledge: Increasing Your Footprint Online - How to place keywords strategically in title tags
Resources: Featured Marketing Resource - Successful Alpaca Marketing
Learn: Q&A from Readers - We know you've got lots of questions...
News: What's New at SEOAlpaca - Alpaca Web Site Templates

WEBSITE STARTER PACKAGE

See our new alpaca website template designs to help you set up your alpaca web page quickly and economically. All our designs use features that help you show up in more places online.

Who is SEO Alpaca?

SEO Alpaca was created by leading online marketing firm SEO Advantage to serve the alpaca industry. We've been working with alpaca owners since 2000 - and we'd like to work with you, too!

Visit SEOalpaca.com
Email us here or
call 800-366-1639

Featured Alpaca Farm

Hill Country Alpacas is a small family owned alpaca ranch offering excellent huacayas located just an hour from San Antonio. Our bloodlines include Oro, Caligula, Axtion Jaxon, Snowmass Royal Flush, Snowmass Andean Bronze, Caligula's Accoyo Poseidon, Yupanqui, Accoyo Express and Dom Lucilio. Learn more about Hill Country Alpacas.

We're proud to support alpaca farms like yours. Just submit your farm profile here for consideration.

Knowledge: Increasing Your Footprint Online

How to place keywords strategically in title tags

Ever notice those words in the top-left corner of your web browser when you're on a website? Some may even seem quite elaborate, while others are generic explanations of what the page is.

These "title tags" as they're called are very important in helping your web site show up online. A title tag tells a search engine, like Google, what your page is about - and is what displays in search results.

Take a moment and look at your title tags - generic terms like "Untitled Document", "Welcome to our Ranch or Home Page", "About Us" or "Contact Us" are very ineffective - your site appears lower in the rankings as no one uses these terms to search for your site. Even if you see your farm name, you're going to want to make some changes.

Here's what you need to do to get those title tags working harder for your web site...

Featured Marketing Resource

Successful Alpaca Marketing

Wondering what things you need to put on your alpaca website? How to find the right alpaca web site design firm? Want to know what to consider when preparing the text for your website? How to promote your new alpaca site?

Find answers to questions like these in our free information library, Successful Alpaca Marketing.

Q&A from Readers

Question: This months' question is simple and to the point. Maybe you've been wondering, too, what is SEO? And why should you care about it?

Answer: SEO stands for search engine optimization. When people go online and type in words to find information, they are using search engines. Google and Yahoo are good examples of search engines.

Optimizing for search engines is the process of making a web page easy to find online.

Let's say you have a website promoting your alpaca farm in Kentucky. You will want it to show up when people search in Google (or MSN, Yahoo, Ask, and so on) for "Kentucky alpaca farms", "alpaca breeders in Kentucky", etc., right?

Well, there are a lot of factors that determine whether your web site will show up high when someone searches on those keywords. SEO addresses those factors, to help your web site show up ahead of the competition and bring you qualified Web traffic.

SEO is a highly specialized field, to the point that even many webmasters and web designers don't really know what works. It takes constant research, trial and error and a finger on the pulse of the search engines to implement successful SEO tactics for your web site. SEOAlpaca, a division of search engine optimization company SEO Advantage, makes the latest proven techniques available in cost-effective solutions for alpaca breeders across the USA.

Want help getting more from your alpaca web site? Talk to SEO Alpaca today.

What's New at SEOAlpaca

Alpaca Web Site Templates

Want to set up your alpaca farm web site but don't know where to start? We now offer alpaca web site templates with packages that include most everything you need, all at affordable prices. See alpaca template designs and get started today!

That's it for this month! The newsletter had a brief hiatus while yet another SEOAlpaca member, your editor, was out having a baby. One of these days, we're going to have to take a group baby photo! We'll see you again next month, and be sure to write us with your thoughts and comments in the meantime!