Knowledge: Increasing Your Footprint Online
Generating Exposure for Your Alpaca Farm with Press Releases
Press releases are a great way to get more attention for your farm. This simple, one-page document can help you get newspaper mentions or even get your farm featured on the nightly local news!
Also, when you submit your press release to online news web sites, you can build links back to your alpaca web site. Your press release can show up when people search online, so you can reach more people even beyond your own web site. You may even find that bloggers and editors of other web sites want to write about your announcement.
SEO Alpaca has prepared a guide to help you start using press releases right now. In this guide, you'll find everything you need to start using press releases today:
- Find topics to write about
- Write and format your press release
- Email your press release to editors
- Post your press release to online news sites
Featured Marketing Resources
Alpaca Marketing Tip of the Month
Is your alpaca website just sitting there?
Or do you add new content to it every day, week, or month?
If you're not adding new articles or information at least monthly, it's time for you to start scheduling in some time to grow your web site. Why? Adding new content regularly brings several benefits:
- People will be more likely to visit your site repeatedly.
- Your web site will show up higher in search engines like Google and Yahoo!, as they will crawl your site more frequently.
- It makes your farm look much more authoritative and active in the industry.
Adding a library or knowledge center to your web site is a great way to get more visibility and improve your farm's reputation. Plan to add one new article at least once a month, working up to once a week.
We know you have the knowledge - it's just a matter of planning the time. Your web site is one of your farm's greatest assets. Don't let it go to waste!
Of course let us know if we can help. We offer copywriting, editing, SEO, design and webmaster services to help you turn your website into the authoritative source you want it to be!
Q&A from Readers
Question: I'm not so technically savvy. I'd much rather spend my time working around my ranch. In fact, that's what I got into the alpaca business for. But I know it's important for my alpaca farm to show up online. What should I do?
Answer:
Like many alpaca ranchers, you're in this business to get away from the everyday corporate work life. But of course marketing is still important if you expect your ranch to grow and become profitable.
Luckily you don't have to become a technical geek to get many high-impact marketing tasks done.
Some of your marketing activities will be best executed by you - like farm tours, attending/sponsoring local events, etc. But many of your marketing activities, especially those intended to generate more leads online, can be run more efficiently by someone who specializes in that discipline. Take SEO Alpaca for example. We have been creating web sites, writing articles, setting up blogs, sending newsletters, editing press releases and optimizing sites for a decade. We do it quite efficiently and we know what works and doesn't.
If you know you need to do more marketing but don't want to do it yourself, consider letting SEO Alpaca put together a marketing plan for you and then help you execute it! Find out more about getting started...
What's New at SEOAlpaca
The Story of an Alpaca Business
We've just created an online presentation incorporating video and featuring some of our most exciting website design work for alpaca ranchers. View it here and see what it takes to create a successful alpaca business online.
Have you ever thought about using a presentation or video for marketing your farm or services? Our talented designers can prepare one for you to use on your website or in your emails! Just hit "reply" to this email to ask how!
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