How search engine optimization works to help alpaca websites gain visibility online
It's not enough to simply have a great website. You need to make sure it will show up online, too.
If you type the search term "alpacas" in Yahoo! or Google, you can see that nearly 2 million results appear. From your own experience searching online, you know that few searchers are willing to click beyond the first one or two pages.
Search engine optimization helps alpaca websites achieve greater exposure online, making it possible for your website to rank high in search engine results.
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Alpaca Marketing Tip of the Month
How much attention have you given to your farm's image around the Web?
Take our national alpaca directory at SEOAlpaca.org, for instance. A lot of farmers have created a listing. And yes, that's a great first step. You want to secure your farm's place in all kinds of online media.
But don't stop there. Make sure you complete your directory listing, your Facebook page, your Google profile, etc., as soon as you can.
You'll be happy to know that the SEO Alpaca directory is showing up everywhere in online searches. Don't lose out on this potential to showcase your farm at the top of Google and Yahoo! IF YOU HAVEN'T DONE THIS YET, TAKE ONE MINUTE TO ADD YOUR ALPACA FARM LOGO TO YOUR
SEOALPACA.ORG DIRECTORY LISTING.
Uploading your logo or another image helps your listing stand out, so it will be more likely to get clicks.
Then make sure you've filled out information on your alpacas. You can add complete details for up to 3 alpacas at absolutely no charge. The more details, the more attractive your directory listing at SEO Alpaca. And the more likely it will be to show up online in searches.
Also, don't forget to link to the directory, especially if you're a nonpaid member. We require it for good reason. Those links benefit you and every member by helping the directory show up higher (links are a big piece of the search engine optimization puzzle).
Q&A from Readers
Question: My alpaca website shows up when I search in Google on the name of our farm. What else matters in search engine optimization beyond that?
Answer:
It would be nice if everyone you came across remembered the name of your farm. They could just type the name in Google and up would come your web site. But few people are likely to remember it exactly right. And what about all the people who have yet to hear of your farm and have no idea of its name?
It would be a shame if your website were so limited in visibility online that it ONLY showed up when people entered your farm name. Don't you want your farm's web site to show on the first page of Google or Yahoo for other terms, too?
There are valuable prospects searching online for alpaca farms using phrases like "alpaca farms Colorado", "raising alpacas Wyoming", "alpaca ranching va", and so on. You'll want to show up for all searches related to alpacas for your geographical area. This is when search engine optimization becomes really powerful.
Then you can be confident that when someone in your area is interested in alpacas, they will find your website when they search online. That's essentially what SEO (search engine optimization) is all about.
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The Story of an Alpaca Business
Have you noticed when you search online that Google and some other search engines show images, video and news results above the usual listings nowadays? Ask us how we can help you use images, video and news to get your online materials in front of more searchers.
